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Marketing and Communications Director

BioRAFT is a fast growing (240% YoY) SaaS platform for the management of laboratory safety and compliance. Our customers include top tier academic research centers, Top-20 pharmaceutical and boutique biotechnology companies, and hospitals. We are scaling up our operations to meet high customer demand while expanding our product offerings, it’s an exciting time to join the team.

Founded by scientific researchers, for researchers – BioRAFT supports researchers by enabling them to focus on their research. The BioRAFT application is used in university and pharmaceutical research centers across the country. Our platform organizes lab teams, provides web-based training, provides tools for safety and compliance management, and streamlines lengthy lab safety processes.

The Role

Marketing & Communications Director

Are you passionate about marketing? Are you a self­‐starter that wants to contribute to the success of the team in a big way? Then read on...

This role is based in Cambridge, MA at BioRAFT. We are on the lookout for an exceptional person who is creative and passionate about planning and implementing marketing programs for a technology company with ambitious growth plans, and experienced at working in a high growth, high energy company.    

Key Responsibilities:

  • Drive the everyday planning and delivery of BioRAFT’s marketing and communications
  • Plan and deliver campaigns for lead generation to meet team targets. This role calls for strong organizational and execution skills, attention to detail, and a keen appreciation for the importance of setting objectives and metrics, activity tracking, analysis, and reporting
  • Plan and execute quarterly marketing campaigns to meet targets – Plans include content creation and syndication, email campaigns, direct mailers, corporate and local webinars, trade shows, events, seminars and roundtable thought leadership workshops; channel campaigns, enablement programs, promotions and incentives; customer activities and sales call out campaigns
  • Craft clear, cross-department communications and messages by working across the company. Be the bridge between our team and our target audience
  • Content generation – Ensure consistent production of sales tools, case studies, data sheets, white papers, and webinar content
  • Communications – Distribute content in the form of newsletters, business and service updates, and other vehicles to demonstrate topic knowledge to our company and market sectors
  • Events – Participate in the planning, organization, and management of BioRAFT’s presence at key industry trade shows and 3rd party events, as well as design and manage company sponsored events, seminars, workshops and networking forums tailored to different market segment audiences and territories
  • Customer marketing programs – Create case studies, win releases, and organize customer interviews. Provide win/loss analysis to support future customer acquisition programs
  • Reporting – Track, measure, and provide reports of progress made, inbound and outbound response rates, contribution to pipeline, and ROI

Essential Experience:

  • 5+ years’ marketing experience with a software or technology company in a marketing manager or director position
  • Demonstrated ability to plan and deliver campaigns and projects through collaborative and multi-disciplinary teamwork
  • Creative thinking that will stretch the boundaries of traditional marketing communications programs
  • Ability to foster and maintain close relationships with sales, software developers, customer support, and management teams
  • Strong communications and interpersonal skills
  • Strong grasp of CRM systems (knowledge of Salesforce.com a strong advantage)

Nice-to-Haves:

  • Experience marketing to Life Sciences companies and other prospective companies
  • Knowledge of scientific safety and compliance
  • Familiarity with scientific laboratories and research

Personal Attributes:

  • Great people skills; you have to be fair, kind‐hearted, energetic, customer focused, and be able to have fun
  • Team focused; our culture is all about support and building each other up
  • Customer centric; we thrive on working together for the success of our customers
  • Non-egotistical; if you have an ego, this isn’t the place for you–we work as a unified team
  • Willingness to roll up your sleeves to get the job done
  • Uncompromising attention to detail, excellent organizational and problem solving skills, and ability to handle multiple projects simultaneously
  • Strong written and verbal communication skills
  • Ability to thrive in a fast‐paced, sometimes high pressure environment
  • Can adapt quickly to changing business priorities
  • A passion for the fast growing company life
  • Entrepreneurial spirit; take ownership of marketing and develop a full-fledged vision for implementation and execution

Academic/Certifications:

  • Bachelor’s degree from an accredited institution or equivalent
  • Already operating at a senior marketing manager level within the technology industry

What We Can Offer You

  • Competitive compensation package & rich benefit plan
  • Your work will have a substantial impact on the growth and success of BioRAFT and our team
  • A great team. I know every company says this, but we really are! Our team is top notch and we hire only the best. We are passionate and driven. We’re in it together, with one goal in mind... safety. We don’t take ourselves too seriously and have lots of fun
  • Support for a flexible work schedule

Location

  • Working full-time in our Cambridge, MA office

 

BioRAFT is committed to equal employment opportunity for applicants and employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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